Social media marketing is designed, oddly enough, to gain a social following, to increase your brand’s visibility, and to drive traffic to your website. Here are some quick Social Media Marketing tips you can use when creating your next social media campaign.
Nine Social Media Marketing Tips
Register your username on all of the social media platforms even if you don’t need them right now. This will prevent imposters from spoofing you, and the day will come that you are going to need those usernames.
The Best Platform
Decide which platform is best for your needs. Not every social media platform is suitable for your kind of business. Building a presence and staying active on every social media platform can be rather time-consuming, not to mention counterproductive. Instead, identify those platforms that will give you the best results and focus on them.
Optimize Your Profile
Once you’ve decided on the platform you’re going to use, optimize your profiles to get more followers. You should consider using an actual profile picture of yourself, prepare clear, comprehensive “About” pages for your profiles, and if applicable, include links to your website.
Connect Your Accounts
Having all of your active social media accounts connected to your website or websites helps to keep the conversation going. Visitors to your websites can link to any of your social media accounts and your social media followers can learn more about your business.
Follow the Leaders
Follow leaders in your niche. Find the most influential people in your niche and favorite them. The chance is they’ll share useful information about your niche or even share progress about different projects. You’ll also have the opportunity to look over their shoulders for added inspiration.
Don’t forget to use #hashtags. It isn’t just something that turns a phrase into a link, or even something to make you look really cool. Most people actually use hashtags to search for topics. It’s also a good way to make your stuff, for instance, an upcoming product launch, stand out on social media platforms. Just do it in moderation.
Remember: It’s Social Media
Stay social regardless. Whether you’re running a personal profile or your company’s social media account, you have to actually be social and interactive. Follow others, send friend requests, make useful comments, like other people’s stuff, update your status regularly, share interesting things, et cetera.
Follow the Rules
Stay out of trouble. Every social media platform has its rules. For instance, Twitter limits how many people you can follow per day, Facebook restricts friend-requesting people you don’t know. Follow the rules.
Don’t Forget Your Mentions
Keep track of mentions. This is where PR becomes important. Use the available tools to track all mentions of your brand on every platform. Find out what people are saying about you. And never miss chances to neutralize negative talk.
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