Probably one of the biggest innovations on the Web in recent years is Facebook. It’s easily the largest social media site with more than two billion users around the world. A large number of those users log in daily. Is it any wonder that numerous brands take advantage of Facebook to expose and market their products and services.
The most significant thing about Facebook marketing is the accessibility and easy gathering of information. You can search for your target market by filtering by demographics, interests or even their geographical location. This offers the opportunity for start-up businesses and budding entrepreneurs to easily promote their products.
As a marketer, there are some basics to consider when using Facebook for your business:
Types of Facebook Ads
From your free public page, you can purchase ads from Facebook. There are several kinds of Facebook ads. First, you can build an ad directing to your public page, or your website. Advertisers pay each time someone clicks on their ad.
There are a whole bunch of ad formats on Facebook depending on what you want to promote and how you want to promote it. You can make all sorts of advertisements using Facebook’s public page interface or an API developer.
Facebook currently has 10 ad categories:
1. Event ad
2. App ad
3. Mobile App ad
4. Domain ad
5. Page like ad
6. Coupon or Offer ad
7. Page post link ad
8. Page post video ad
9. Page post photo ad
10. Page post text ad
These ads require that you input your desired text, thumbnail photo, and meta description. Each comes with a specific number of characters and photo size. You just need to maximize your ad and make sure your description will entice viewers to click on it.
Facebook also has a feature that allows users to hide an ad. A dialog box appears asking for an opinion from the user on why he or she declined the ad. This can be a big help for you to develop improvements to your advertising.
Customize Your Ads
Another significant tool for Facebook advertisers is customization of ads, targeting the ads to specific people you want in your advertising mix. You can have your ads linked to related pages people have previously liked, or even previous external links they’ve visited.
Facebook also has a powerful analytics tool that will give you an idea of how well your marketing is working. You can see trends of how many people your ads reach or the rate of growth of your followers. Facebook Analytics will give you an idea of which ads are working and which aren’t.