There are several factors you need to take into account if you want your website to be successful. Which is most important depends on who you happen to ask but one factor we know to be highly important is trust.
Google wants to provide its users with relevant answers. Afterall, it’s its main service. If Google doesn’t do it, people will look elsewhere to services such as Bing to get what they need.
How to Build Your Website’s Reach with Trust
