When you start a blog, it can be a really painful experience putting lots of time and effort into writing blog posts and articles all the while knowing that no-one is paying them any attention. While you slave away over an article, unless you already have a dedicated audience, there’s a good chance that only a couple of people will ever read it.
But, if you want to assure that people start reading as quickly as possible, it’s important not to simply keep posting the same old stuff. You need to think about the content that people actually like to read and what will hold their attention long enough to make an impact.
So, how do you do that?
The first thing to attract more readers is your title. If your title isn’t interesting, people aren’t going be motivated in the least to click your links or to read past the first line.
This is something that sites like Buzzfeed know well. It’s also what has given rise to ‘clickbait’. It’s important not to get the reputation for creating clickbait (which famously doesn’t provide any real value) but you can learn from the way these sites structure their titles. Try to make your articles stand out by writing about things that people haven’t already read a thousand times. Or provide a fresh spin on your subjects. Find an emotional hook and try to introduce a little curiosity.
The best way to make your articles naturally engaging is to write about something different, something that hasn’t already been covered a hundred times before by every other blog in your niche. Ask yourself: would you read it?
The presentation is important when it comes to getting your content read. It’s something that is often overlooked, but if you use the right font, the right headings and the right spacing, add in some nice high definition images and you’ll begin to see your visitor retention go up. People hate being greeted by a massive wall of text and this is one of the fastest ways to get them to spend some time with your articles.
Tell a Story
Storytelling is SEO for the brain. People love stories. They like to hear how the techniques you’re recommending benefitted you. They like to hear stories of personal discovery.
Stories engage people because the brain is wired for stories. This allows you to create suspense, cliff-hangers, and emotional engagement.
If you’re looking at your content and it feels dull or a little dry, think about how you can make it into something more of a story.
Do this well and you’ll find that your content becomes much more engaging and that people stay on your site longer.