If you haven’t started your business yet, maybe you’re just at the thinking about it stage, then you should read this article and find out why you need to have a good reputation for your business online.
Or, maybe you already have a business, then you should do a Google search and find out what people are saying about you. If there’s no negative feedback, good for you. But if you find bad reviews, then this article will help you too.
1. Build Your Own Website, Use Your Brand Name in Your Domain Name
It’s important to use your brand name in your domain name so when people search for you on Google or type your brand name into their web browser, it’ll be easy for them to find you. Having your own website allows you to control the information you put on the Internet, to put a face on your website with content that makes you appear to be an authority.
2. Build Relationships with Potential Customers
Don’t be stuck up. If your business goal is to help people — and it should be — then it’s in your best interest to interact and engage with website visitors. Whether it’s on your own website, via email, or on social networks, don’t be afraid to reach out. Your visitors will appreciate the gesture and they’ll be more likely to recommend you to their friends. Word of mouth marketing works better than any advertising you pay for.
3. Be Real and Authentic
People can spot a phony from a mile away, especially if they’ve been scammed before. While some people do successfully hide behind a fake persona they usually don’t have long-term success. Eventually, someone is going to spot something and they’ll tell anyone and everyone who’ll listen.
4. Create Good Memories for Your Customers
By engaging with your customers, you have the opportunity to create a lasting impression. Whether it’s your kindness, your proactivity, or maybe even your smile, you need to do what it takes to make yourself memorable. This will vary from niche to niche and visitor to visitor, but if your business allows, be extra nice to potential customers. They’ll remember you for a long time.